Description
The “Retention First” Content Framework
The algorithm now prioritizes Watch Time and Completion Rate above all else. If users swipe away early, your reach dies.
The 3-Second Rule: Use a “Visual Hook” (text overlay, sudden movement, or a bold statement) within the first 3 seconds. Avoid intros like “Hey guys, welcome back.” Go straight to the value.
Pacing & Cuts: Use “Jump Cuts” or change camera angles every 3–5 seconds. This micro-stimulation keeps the brain engaged.
Looping Techniques: End your Reel with a sentence that leads seamlessly back into the beginning. This can trick the algorithm into counting a “second view,” which signals high interest.
Optimal Length:
7–12 seconds: Best for quick tips and “Aha!” moments.
30–90 seconds: Best for storytelling and educational deep-dives.
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